Insights
Articles across the four disciplines: prices and models, casting criteria, ad disclosure, guerilla mechanics and law, AARRR and prioritisation, creative fatigue and hooks. Written for decision-makers who need an answer.
Influencer marketing
What does influencer marketing cost in Germany? Pricing models explained
Fees, production, rights, management: what makes up the price and which models exist.
Influencer marketingMicro vs. macro influencers: what works for which goal
Awareness, trust, content volume: which creator size serves which goal.
Influencer marketingFinding influencers: casting criteria that correlate with performance
Why engagement rate says little and which signals actually predict.
Influencer marketingAd disclosure: the rules, short, correct and without legalese
When disclosure is required, how, and where the common mistakes are.
Influencer marketingWhitelisting & Spark Ads explained
How ads from the creator profile work, what is needed contractually and why they often perform better.
Influencer marketingMeasuring influencer campaign success: KPIs by goal
Which metric fits which goal, how to set up tracking before launch and why discount codes alone show too little.
UGC & creative
What does UGC cost? Prices, models and price drivers
Why price per video says little and which factors actually count.
UGC & creativeCreative fatigue: why your best ads stop working
Frequency, saturation, signal decay — and how much supply is realistically needed.
UGC & creativeHooks that decide in the first 3 seconds
Anatomy of a hook: visual break, claim, tension, payoff.
Guerilla
Guerilla marketing: 12 campaign mechanics that actually work
From ambient to community stunt: mechanics with effort, risk and content outcome.
GuerillaGuerilla campaigns in Germany: what is legally possible — and what is not
Permits, property rights, trademark law, personality rights: the four fields where actions fail.
GuerillaHow to build a campaign that wants to be filmed
Five properties that make an action filmable — and a capture plan that leaves nothing to chance.
GuerillaGuerilla vs. classic campaign: the honest comparison
Cost, predictability, risk, effect — where guerilla wins and where it does not.
Growth hacking
Growth hacking for brands: the AARRR framework in practice
Acquisition to revenue with concrete metrics and the typical bottleneck per stage.
Growth hackingPrioritising experiments: ICE vs. RICE
Two scoring models, their weaknesses and when each is worth it.
Growth hackingReferral loops that do not look like discount wars
Incentives beyond money: access, status, utility — and how to design the occasion.
Growth hackingSet up event tracking before you optimise
Without clean events every optimisation is a guess. What the minimum looks like.
Growth hackingGrowth hacking in B2B: methods for long buying cycles
What is different in B2B, which methods work and how to evaluate experiments with small numbers.
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