Have a guerilla campaign concepted
In short
We deliver guerilla concepts at executable depth: mechanic, site, timing, materials list, legal check, filming plan, amplification and metrics. You can execute any concept yourself or have us execute it — the strategy stands either way.
What a concept contains
- Core idea in one sentence
- Mechanic and expected reaction
- Site, time window, permit situation
- Materials, crew, cost frame
- Capture plan: who films what, at what quality
- Amplification and metrics
How we judge ideas
Not on originality alone. An idea qualifies when it is executable, legally sound and filmable.
- Attention potential
- Brand logic: does the action fit the brand
- Feasibility and risk
- Content outcome: what remains after the day
How we work together
Six steps, each with an approval point. You always know what happens next.
- 01StrategyGoal, audience, metric. What should be different afterwards?
- 02IdeaAngle and mechanic. The reason someone looks.
- 03CastingCreators by niche, audience fit, engagement quality, content skill.
- 04ProductionBrief, shoot, edit, variants, approval, rights.
- 05LaunchOrganic plus amplification. Whitelisting, Spark Ads, paid.
- 06Testing & scalingAnalysis, learnings, next wave. Scale the winners.
What we need for an offer
The more precise these points, the more reliable the first offer. Anything missing we clarify in conversation.
- Occasion and goal: launch, opening, positioning, talkability
- City or region and preferred timeframe
- Budget range including production and amplification
- Brand guardrails and no-gos
- Desired amplification via creators, PR or paid
- Who signs off approvals on your side
FAQ
Can we get ideas we execute ourselves?
Yes. Concepting is bookable on its own. You receive strategy and execution plan; delivery can stay in-house or with your partners.
Want people to talk about your brand?
Let's build an idea.