Content retainer: monthly creative supply
In short
The content retainer delivers a fixed monthly output of creator content and ad variants. It suits accounts that consume creative continuously: predictable budget, predictable supply, ongoing analysis instead of one-off orders.
How a month runs
- Week 1: angles and hooks from the last read-out
- Week 2: casting and shoot
- Week 3: editing, variants, approval
- Week 4: launch and analysis
What is included
Scope and price follow asset count and rights scope. Every package includes angle work, production management and a monthly read-out.
- A defined number of assets and variants per month
- Format versions and subtitles
- Usage rights for the term
- Monthly review call
How we work together
Six steps, each with an approval point. You always know what happens next.
- 01StrategyGoal, audience, metric. What should be different afterwards?
- 02IdeaAngle and mechanic. The reason someone looks.
- 03CastingCreators by niche, audience fit, engagement quality, content skill.
- 04ProductionBrief, shoot, edit, variants, approval, rights.
- 05LaunchOrganic plus amplification. Whitelisting, Spark Ads, paid.
- 06Testing & scalingAnalysis, learnings, next wave. Scale the winners.
What we need for an offer
The more precise these points, the more reliable the first offer. Anything missing we clarify in conversation.
- The product and its main reasons to buy
- Number of videos and variants needed (hooks, lengths, formats)
- Channels and use: organic, paid social or both
- Rights scope: term, territory, editing rights
- Whether products can be shipped to creators
- Your best-performing ads so far as a reference
- Target date for the first assets
FAQ
Minimum term?
We recommend three months, because before that there is no reliable read-out. Exact terms are agreed in conversation.
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