Food and supplements
In short
Food and supplements live on taste, routine and repeat purchase. Efficacy claims are tightly regulated, so sensory and everyday angles carry more weight than promises. Launches work as a wave with several creators at once.
Angles that carry
- Taste and texture instead of efficacy promises
- Everyday routine and repeatability
- Price per serving instead of pack price
- Subscription logic and consumption rhythm
Regulation
Health claims are permitted only in authorised wording. We brief creators accordingly and review in advance.
Related service
Influencer marketing for brands in DACH
ViralBP plans and runs influencer campaigns for brands in the DACH region: creator casting against performance criteria, briefing, contracts and usage rights, ad disclosure, production, approval, launch and reporting. We work with micro and macro creators, ambassador programmes and paid amplification via whitelisting.
FAQ
May creators make health claims?
Only authorised ones. Everything else we actively brief out of the script.
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