Product launch campaign
In short
A launch is a wave plan, not a day. Run-up: seeding and teasers. Launch day: creator volume simultaneously, plus an action that creates attention. Follow-up: extend the best assets as ads and feed learnings into wave two.
Three waves
- Wave 0: seeding, waitlist, teasers
- Wave 1: launch day, several creators at once, optional guerilla action
- Wave 2: extend winners as ads, second creator round
Related service
Influencer marketing for brands in DACH
ViralBP plans and runs influencer campaigns for brands in the DACH region: creator casting against performance criteria, briefing, contracts and usage rights, ad disclosure, production, approval, launch and reporting. We work with micro and macro creators, ambassador programmes and paid amplification via whitelisting.
FAQ
How early should planning start?
Eight to ten weeks before launch. Seeding and good creators' availability need lead time, and so do rights and approvals.
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