Growth audit
In short
The growth audit answers one question: where is the business losing the most growth today. We review funnel, creative, offer and tracking, quantify the gaps and deliver a backlog prioritised by ICE.
What we review
- Funnel steps and drop-off points
- Creative inventory, angles, lifespan
- Offer, price presentation, checkout friction
- Tracking and event setup
- Retention and repeat purchase
What you get
- Funnel teardown with numbers
- 15–30 hypotheses sorted by ICE
- Quick wins with effort estimates
- A measurement plan for the next 90 days
Hypothesis 01running
Onboarding in 3 steps
Metric: Activation rate
Hypothesis 02winner
Hook variant B
Metric: 3s hold rate
Hypothesis 03planned
Referral at first success
Metric: Referrals
How we work together
Six steps, each with an approval point. You always know what happens next.
- 01StrategyGoal, audience, metric. What should be different afterwards?
- 02IdeaAngle and mechanic. The reason someone looks.
- 03CastingCreators by niche, audience fit, engagement quality, content skill.
- 04ProductionBrief, shoot, edit, variants, approval, rights.
- 05LaunchOrganic plus amplification. Whitelisting, Spark Ads, paid.
- 06Testing & scalingAnalysis, learnings, next wave. Scale the winners.
What we need for an offer
The more precise these points, the more reliable the first offer. Anything missing we clarify in conversation.
- Business model and main funnel (shop, app, lead generation)
- Current metrics, as far as available
- Read access to analytics and ad accounts
- The bottleneck as you see it
- Internal capacity for implementation (development, design, content)
- Timeframe and decision path
FAQ
How long does an audit take?
Two to three weeks depending on data access. Without clean events we start with tracking setup, because otherwise every statement is a guess.
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