Develop a growth hacking strategy
In short
A growth strategy is a plan for experiments, not a channel catalogue. The path: measure the funnel, identify the bottleneck, prioritise hypotheses by ICE, plan experiments with a clear metric, document results, scale winners.
90-day structure
- Days 1–14: audit, tracking, bottleneck
- Days 15–30: backlog and first experiments
- Days 31–60: test cadence, weekly read-out
- Days 61–90: scale the winners
Hypothesis 01running
Onboarding in 3 steps
Metric: Activation rate
Hypothesis 02winner
Hook variant B
Metric: 3s hold rate
Hypothesis 03planned
Referral at first success
Metric: Referrals
What makes the difference
- One bottleneck instead of five projects
- Documenting failures too
- Tracking before tactics
- A cadence that survives week ten
Related service
Growth hacking for brands
Growth hacking is a process, not a trick: measure the funnel, prioritise hypotheses, run clean experiments, document results, scale winners. ViralBP builds that loop including tracking, so growth becomes repeatable instead of accidental.
FAQ
Growth hacking or performance marketing?
Performance marketing buys demand through channels. Growth hacking changes product, offer and funnel so bought traffic converts better. In practice you need both.
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