Spark Ads and whitelisting
In short
Whitelisting and Spark Ads run ads from the creator's profile instead of the brand account. The post keeps its comments, likes and sender — and therefore reads as advertising less often. ViralBP handles rights, access and campaign setup.
The difference in one line
Same footage, different sender — usually different performance.
| Brand ad | Spark / partnership ad | |
|---|---|---|
| Sender | Brand account | Creator profile |
| Social proof | starts at zero | inherits existing engagement |
| Rights | usage licence needed | creator authorisation needed |
| Effect | clearly an ad | less often read as an ad |
What must be agreed first
Nothing runs without an authorisation code or partnership access. We settle it in the contract, not by message on launch day.
- Authorisation period and renewal
- Permitted channels and audiences
- How comments are handled
- Reporting access
How we work together
Six steps, each with an approval point. You always know what happens next.
- 01StrategyGoal, audience, metric. What should be different afterwards?
- 02IdeaAngle and mechanic. The reason someone looks.
- 03CastingCreators by niche, audience fit, engagement quality, content skill.
- 04ProductionBrief, shoot, edit, variants, approval, rights.
- 05LaunchOrganic plus amplification. Whitelisting, Spark Ads, paid.
- 06Testing & scalingAnalysis, learnings, next wave. Scale the winners.
What we need for an offer
The more precise these points, the more reliable the first offer. Anything missing we clarify in conversation.
- Campaign goal and the metric that should improve afterwards
- Product, reasons to buy and target audience
- Timeframe or launch date
- Budget range for creator fees and, if relevant, media
- Relevant channels (TikTok, Instagram, YouTube)
- Usage rights needed: organic only or also as ads, and for how long
- Learnings from previous collaborations, if any
FAQ
Does ViralBP also run the ads?
Yes. We set up campaigns and manage creative rotation, or we hand assets and authorisations to your in-house team or media agency.
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