Finding influencers: casting criteria that correlate with performance
In short
Follower count and engagement rate are weak indicators. More telling are comment quality, topical continuity, audience geography and craft in the first three seconds. These signals can be checked without access to insights.
Signals with predictive value
- Comments that engage with the content
- Topical continuity over months
- Audience mostly in the target market
- Visible hook competence
- Few but well-made collaborations
Signals that mislead
- High engagement rate on generic content
- Follower growth without a content change
- Reach spikes from one viral accident
Related service
Influencer marketing for brands in DACH
ViralBP plans and runs influencer campaigns for brands in the DACH region: creator casting against performance criteria, briefing, contracts and usage rights, ad disclosure, production, approval, launch and reporting. We work with micro and macro creators, ambassador programmes and paid amplification via whitelisting.
FAQ
Do I need insights access to select?
Not for the shortlist. Before signing, request reach and audience screenshots to verify the assumptions.
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