Solutions
Here you find the path to a concrete task: find creators, plan a campaign, commission UGC, execute a guerilla action, fix creative fatigue or improve ROAS. Each page covers process, effort and the decisions involved.
Find the right influencers
You find the right influencers through niche, audience fit, engagement quality and content skill — not follower count.
Influencer marketingPlan an influencer campaign
Planning an influencer campaign means goal and metric first, then creator mix, brief, rights and schedule.
UGC & creativeGet UGC videos produced
Getting UGC videos produced means, in practice: set the angles, cast creators, brief the script as hooks, have it shot, cut the variants.
GuerillaGuerilla marketing ideas you can actually run
Good guerilla ideas come from a mechanic, not from brainstorming.
GuerillaExecute a guerilla campaign
Execution decides the outcome.
Growth hackingDevelop a growth hacking strategy
A growth strategy is a plan for experiments, not a channel catalogue.
GuerillaGrow organically on a small budget
On a small budget, whoever earns attention beats whoever buys it.
UGC & creativeGoing viral on TikTok — what you can steer
Viral reach cannot be guaranteed, but its probability can be raised.
UGC & creativeFix creative fatigue
Creative fatigue means the audience has seen the ad and stopped reacting.
UGC & creativeScale ad creatives
Scaling means supply.
UGC & creativeOutsource content production
Outsourcing pays off when demand fluctuates or the team manages one video a week while the account needs five.
Influencer marketingProduct launch campaign
A launch is a wave plan, not a day.
UGC & creativeUsage rights for UGC content
Usage rights define where, how long and in which territory you may use creator content.
Influencer marketingAd disclosure in influencer campaigns
Posts that are paid for or prompted by any consideration must be recognisable as advertising — clearly, in the language of the post, at the start, not buried in hashtags.
Growth hackingImprove ROAS
ROAS improves fastest through creative and offer, then the funnel, and only then delivery settings.
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