Micro-influencer campaigns
In short
Micro-influencer campaigns use many small audiences instead of one large one. The advantage is not price but volume of content and testable variants: ten creators deliver ten hooks, two of which keep running as ads.
Why volume wins
One macro post is one attempt. Ten micro posts are ten attempts with different angles, languages and audiences — and a data set you can learn from.
- Several hooks live in parallel
- Content at ad quality, not one-off visibility
- Regional and language spread
- Scalable in waves
Typical structure
We plan waves rather than single posts so learnings carry forward.
- Wave 1: 6–10 creators, broad angles
- Analysis: which angle holds attention
- Wave 2: winning angles, more volume
- Extend top assets as paid
How we work together
Six steps, each with an approval point. You always know what happens next.
- 01StrategyGoal, audience, metric. What should be different afterwards?
- 02IdeaAngle and mechanic. The reason someone looks.
- 03CastingCreators by niche, audience fit, engagement quality, content skill.
- 04ProductionBrief, shoot, edit, variants, approval, rights.
- 05LaunchOrganic plus amplification. Whitelisting, Spark Ads, paid.
- 06Testing & scalingAnalysis, learnings, next wave. Scale the winners.
What we need for an offer
The more precise these points, the more reliable the first offer. Anything missing we clarify in conversation.
- Campaign goal and the metric that should improve afterwards
- Product, reasons to buy and target audience
- Timeframe or launch date
- Budget range for creator fees and, if relevant, media
- Relevant channels (TikTok, Instagram, YouTube)
- Usage rights needed: organic only or also as ads, and for how long
- Learnings from previous collaborations, if any
FAQ
How many creators does a micro campaign need?
Six to ten per wave for a reliable read. Below that, differences in outcome are hard to separate from chance.
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