Find the right influencers
In short
You find the right influencers through niche, audience fit, engagement quality and content skill — not follower count. ViralBP handles research, vetting and first contact and delivers a reasoned shortlist. If you search yourself, these are the checks we apply.
Four checks
- Topic: at least a third of the last 20 posts on the subject
- Audience: region and age match the target group
- Comments: substance, not emoji noise
- Craft: hooks, sound, editing, recognisability
Common mistakes
- Selecting by reach instead of fit
- Ignoring audience geography
- Too many paid collaborations in the feed
- Outreach without a concrete brief
Related service
Influencer marketing for brands in DACH
ViralBP plans and runs influencer campaigns for brands in the DACH region: creator casting against performance criteria, briefing, contracts and usage rights, ad disclosure, production, approval, launch and reporting. We work with micro and macro creators, ambassador programmes and paid amplification via whitelisting.
FAQ
How long does casting take?
One to two weeks for a shortlist, including vetting and availability checks.
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