Stunts and activations
In short
Execution is decided by logistics. ViralBP handles permits, materials, crew, film team and schedule, seeds the footage to creators and extends the action as paid content. Without a capture plan a stunt is a local event, not a campaign.
The day itself
- Before: permit, site visit, weather plan B
- Build and safety check
- Action including reaction footage
- Capture: wide, detail, reaction, vertical
- Strike and documentation
- Edit and publish within 48 hours
How we work together
Six steps, each with an approval point. You always know what happens next.
- 01StrategyGoal, audience, metric. What should be different afterwards?
- 02IdeaAngle and mechanic. The reason someone looks.
- 03CastingCreators by niche, audience fit, engagement quality, content skill.
- 04ProductionBrief, shoot, edit, variants, approval, rights.
- 05LaunchOrganic plus amplification. Whitelisting, Spark Ads, paid.
- 06Testing & scalingAnalysis, learnings, next wave. Scale the winners.
What we need for an offer
The more precise these points, the more reliable the first offer. Anything missing we clarify in conversation.
- Occasion and goal: launch, opening, positioning, talkability
- City or region and preferred timeframe
- Budget range including production and amplification
- Brand guardrails and no-gos
- Desired amplification via creators, PR or paid
- Who signs off approvals on your side
FAQ
How fast can an action launch?
Moment marketing in days when no permit is needed. Actions in public space follow the processing time of the responsible authority.
Want people to talk about your brand?
Let's build an idea.