Creator casting and vetting
In short
Casting is the highest-leverage decision in an influencer campaign. ViralBP assesses creators on topical niche, audience fit, engagement quality and content skill, reviews previous campaigns and audience geography, and delivers a reasoned shortlist instead of a list of follower counts.
The four casting criteria
Follower count is a constraint, not a criterion. What correlates with performance is the fit between topic, audience and craft.
- Niche: does the creator publish on your topic regularly
- Audience fit: age, region, spending power, language
- Engagement quality: comments with substance, not emoji noise
- Content skill: hooks, editing, sound, recognisability
What we check before we propose
Every proposal comes with reasoning and the risks we saw.
- Unusual follower jumps and audience geography
- Number of paid collaborations per month
- Brand environment and conflict potential
- Reliability in previous campaigns
- Disclosure behaviour
How we work together
Six steps, each with an approval point. You always know what happens next.
- 01StrategyGoal, audience, metric. What should be different afterwards?
- 02IdeaAngle and mechanic. The reason someone looks.
- 03CastingCreators by niche, audience fit, engagement quality, content skill.
- 04ProductionBrief, shoot, edit, variants, approval, rights.
- 05LaunchOrganic plus amplification. Whitelisting, Spark Ads, paid.
- 06Testing & scalingAnalysis, learnings, next wave. Scale the winners.
What we need for an offer
The more precise these points, the more reliable the first offer. Anything missing we clarify in conversation.
- Campaign goal and the metric that should improve afterwards
- Product, reasons to buy and target audience
- Timeframe or launch date
- Budget range for creator fees and, if relevant, media
- Relevant channels (TikTok, Instagram, YouTube)
- Usage rights needed: organic only or also as ads, and for how long
- Learnings from previous collaborations, if any
FAQ
Does ViralBP work from a database?
We use research tools but decide manually. A database is no substitute for vetting: it shows numbers, not comment quality, reliability or content skill.
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