Social media content
In short
We produce vertical content for brand channels: format plan, shoot, edit, subtitles, publishing. No content that only fills a calendar — every format has a job: reach, trust or conversion.
Formats with a job
- Reach: hook-led short forms
- Trust: process, people, proof
- Conversion: use, comparison, offer
- Reuse: cut-downs for ads
How we work together
Six steps, each with an approval point. You always know what happens next.
- 01StrategyGoal, audience, metric. What should be different afterwards?
- 02IdeaAngle and mechanic. The reason someone looks.
- 03CastingCreators by niche, audience fit, engagement quality, content skill.
- 04ProductionBrief, shoot, edit, variants, approval, rights.
- 05LaunchOrganic plus amplification. Whitelisting, Spark Ads, paid.
- 06Testing & scalingAnalysis, learnings, next wave. Scale the winners.
What we need for an offer
The more precise these points, the more reliable the first offer. Anything missing we clarify in conversation.
- The product and its main reasons to buy
- Number of videos and variants needed (hooks, lengths, formats)
- Channels and use: organic, paid social or both
- Rights scope: term, territory, editing rights
- Whether products can be shipped to creators
- Your best-performing ads so far as a reference
- Target date for the first assets
FAQ
Do you handle community management?
For campaigns yes, including creator communication. Ongoing community management for the brand channel is agreed case by case.
Want people to talk about your brand?
Let's build an idea.