Influencer marketing, UGC and growth.One system instead of four vendors.
Ads fatiguing, your team shipping one video a week, influencer campaigns ending in reach instead of revenue? ViralBP casts the right creators, produces UGC in variants, develops guerilla activations and tests what grows — for brands in Germany, Austria and Switzerland.
- Based in Stuttgart, working across DACH
- Casting by audience fit, not follower count
- Usage rights settled by contract
- No invented numbers, concepts labelled
- 01CASTCreator researchShortlistAudience fitBriefing
- 02CREATEHook AHook BUGC videoReel
- 03LAUNCHTikTokReelPaid adOrganic
- 04LEARNHooksFormatsAudiences
- 05SCALEAmplificationNext iteration
- Creator casting
- Rights management
- Campaign management
- Production
- Paid amplification
- Reporting
We work in the formats of TikTok, Instagram, YouTube and Meta. ViralBP is the creator and attention arm of the Proxfon ecosystem.
What ViralBP solves for brands.
Not enough creator content
We build repeatable output from creators, hooks, formats and variants.
Influencers without a system
Casting, selection, briefing, rights, campaign management and reporting from one team.
Advertising nobody notices
We develop concepts and guerilla activations people talk about voluntarily.
Growth without a learning system
We test ideas, formats, creatives and distribution, then scale what works.
One system instead of four vendors.
Four disciplines, one team, one campaign plan. You do not coordinate agencies, you decide on a campaign.
Influencer Marketing
Who speaks about your brand.
- Creator research & casting
- Shortlisting by audience fit
- Briefing & campaign management
- Usage rights & paid amplification
UGC & Creative
Content that ships every week.
- Creator sourcing
- Hooks & concepts
- Video production
- Variants for ads, Reels and TikTok
Guerilla Marketing
Attention you cannot buy.
- Concept development
- Feasibility & logistics
- Production and activation
- Capture & amplification
Growth Hacking
Attention turned into growth.
- Growth audit
- Hypotheses
- Experiments
- Distribution & learnings
We do not select creators by follower count.
We cast against the campaign goal. What matters is whether an audience fits the brand and whether the creator can produce content that carries.
- Audience fitDoes the real audience match the brand?
- Content skillHook, edit, language, pace — craft that holds up.
- Engagement qualityComments with substance instead of raw reach.
- Brand fitTone, values and risk in view.
- Campaign goalAwareness, UGC supply or performance cast differently.
- Audience fit
- Strong
- Engagement
- High
- Format
- Reels · TikTok
- Content style
- Tutorial
- Audience fit
- Strong
- Engagement
- High
- Format
- TikTok · Shorts
- Content style
- POV
- Audience fit
- Solid
- Engagement
- High
- Format
- Reels · YouTube
- Content style
- Routine
Anonymised example of the shortlist you receive during casting.
From idea to finished variant.
A pipeline that ships content predictably: concept, hooks, shoot, edit and variants for every channel.
- 01Brief
- 02Concept
- 03Hook variants
- 04Shoot
- 05Edit
- 06Versions
- 07Launch
- HOOK 01Problem-first
- HOOK 02Pattern interrupt
- HOOK 03Product demo
Every concept ships several cuts so ads, organic and retargeting each have their own variant.
The best ad is the one nobody recognises as an ad.
We develop activations people talk about voluntarily — and extend the moment afterwards through creators, organic, PR and paid.
- 01
IDEA
The mechanic people want to talk about.
- 02
BUILD
Location, production, partners, feasibility.
- 03
CAPTURE
Content is created during the activation.
- 04
AMPLIFY
Organic, creators, PR and paid extend the moment.
Growth is a loop, not a campaign.
Reach produces content, content produces trust, trust produces conversion, conversion produces advocacy. We test every stage on its own.
More people discover the brand.
Content turns attention into interest.
Recognition and evidence make the brand credible.
Interest becomes a purchase.
Buyers become the next wave of reach.
Where we work.
- E-CommerceUGC · Growth
- Beauty & CosmeticsInfluencer · UGC
- FashionInfluencer · UGC
- Food & BeverageInfluencer · Guerilla
- SupplementsInfluencer · UGC
- Fitness & HealthInfluencer · Growth
- Home & LivingUGC · Guerilla
- Apps & SaaSGrowth · UGC
- Consumer TechUGC · Growth
- AutomotiveGuerilla · Influencer
- MobilityGuerilla · Growth
- Hospitality & TravelInfluencer · UGC
- HospitalityGuerilla · Influencer
- Events & EntertainmentGuerilla · Influencer
- Local servicesGuerilla · Growth
- Real Estate / LivingUGC · Growth
Concepts and in-house productions.
Transparently labelled. Client cases appear here once they are approved — no invented names, no numbers without evidence.
"I did it for 14 days. Day 3 was the problem."
Launch wave for a supplement product
"Price was never the problem."
UGC creative system for a DTC brand
"The best ad is the one nobody recognises as an ad."
Offline stunt: the place as the medium
Which ViralBP campaign fits your brand?
Answer five questions. We turn them into a first campaign setup.
No forecasts, no score. Just which building blocks we would start with.
What is the goal?
Pick one.Three specialists. One ecosystem.
ViralBP is the creator and attention arm of the Proxfon ecosystem.
- Influencer
- UGC
- Guerilla
- Creator-led growth
A brand can start with ViralBP and add strategy, media, web or software from the same ecosystem when needed — without coordinating three separate providers.
FAQ
What does an influencer campaign cost?
How does ViralBP find the right creators?
What exactly is guerilla marketing?
Is guerilla marketing legal in Germany?
What does a growth hacker actually do?
Who owns the usage rights to the content?
Does ViralBP work with small brands?
Does ViralBP also run the ads?
You do not need more content.You need a system that produces, distributes and improves it.
ViralBP connects creators, creative, attention and growth into one campaign system.