Launch wave for a supplement product
Twelve micro creators, three angles, one launch day — designed as a wave plan, not a post list.
Labelled as “Campaign concept”. This piece shows how ViralBP thinks and works. It is not a client reference and contains no result figures.
"I did it for 14 days. Day 3 was the problem."
Situation
A supplement launch with no existing community. Zero awareness, a product that needs explaining, limited budget. Classic launch logic would have booked one prominent creator and been left without ad material afterwards.
Idea & strategy
Not a reach spike but a volume launch: three reasons to buy, twelve micro creators, all live on the same day. Each creator covers one angle with their own hook. The goal is not launch-day reach but a data set that carries three months of ads.
Casting logic
Selection by routine topics (sleep, training, everyday stress), regional DACH audience and comment quality. Deliberately no creators with more than three paid collaborations a month.
Production
Seeding two weeks before launch, briefing with a prescribed hook structure and free execution. One long cut plus two hook variants per creator for paid.
Amplification
Whitelisting the three strongest posts from day two, then rotation by hook performance. Launch day is the test, not the result.
Measurement & learnings
We assess three-second hold rate, cost per new customer by angle and the share of usable assets. This is concept work: any figures shown would be illustrative, so we show none.
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