Industries

Influencer, UGC and growth for e-commerce

In short

E-commerce accounts burn creative faster than any other sector. The bottleneck is rarely targeting; it is ad-quality supply and an offer that is understandable in the first screen. We work on angles, variants and checkout friction.

Typical bottlenecks

  • Two angles for twelve products
  • No test rhythm, only campaign swaps
  • Reviews unused as proof
  • Bundle and price logic unclear
Test matrixHook 1Hook 2Hook 3Angle AAngle BAngle CtestedtestedWinnertestedtestedtestedtestedWinnertested
Test matrix — angles × hooks, winners marked (illustrative)

What we work on first

  1. An angle bank built from reviews and support tickets
  2. A UGC series per angle
  3. Landing page matched to the angle
  4. Repeat-purchase and referral mechanic
Related service

UGC videos for TikTok, Reels and Shorts

UGC videos are creator-shot assets that look organic and work as ads. ViralBP develops hooks and angles, casts creators, manages production and delivers ad-ready cuts including subtitles and format versions.

FAQ

At what spend does creative testing pay off?
Once a few thousand euros a month are flowing, missing supply costs more than production.

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