Growth hacking

Improve ROAS

In short

ROAS improves fastest through creative and offer, then the funnel, and only then delivery settings. Starting with bidding strategies optimises the smallest variable. ViralBP works the levers in that order and measures after each step.

The order

  1. Creative: new angles, more variants
  2. Offer: bundle, price presentation, guarantee
  3. Funnel: landing page, checkout, form
  4. Delivery: structure, audiences, bids
AARRRAcquisitionExp. 1ActivationExp. 2RetentionExp. 3ReferralExp. 4RevenueExp. 5
AARRR — funnel with experiment markers
Related service

Growth hacking for brands

Growth hacking is a process, not a trick: measure the funnel, prioritise hypotheses, run clean experiments, document results, scale winners. ViralBP builds that loop including tracking, so growth becomes repeatable instead of accidental.

FAQ

How fast do effects show?
Creative effects often within two weeks; offer and funnel effects after a full purchase cycle. Anything faster is noise.

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