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Growth hacking

Set up event tracking before you optimise

By the ViralBP editorial teamAs of: 2 min read

In short

Before optimising you need an event model: which actions count, how they are named and how they relate. A minimal setup covers page view, interest, contact and conversion — consistently named, with consent logic in front.

Minimum set

  • page_view with page type
  • interest: video, scroll depth, offer click
  • contact_started and contact_submitted
  • purchase or lead with value

Rules

  1. Agree naming before implementation
  2. One event per meaning
  3. Consent before any tracking call
  4. Document changes
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Growth hacking for brands

Growth hacking is a process, not a trick: measure the funnel, prioritise hypotheses, run clean experiments, document results, scale winners. ViralBP builds that loop including tracking, so growth becomes repeatable instead of accidental.

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FAQ

What about consent?
No tracking may fire without consent. The setup must be built so analysis stays interpretable despite an opt-out rate.
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Growth hacking
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