Influencer marketing

Plan an influencer campaign

In short

Planning an influencer campaign means goal and metric first, then creator mix, brief, rights and schedule. Starting from a creator list means negotiating prices without knowing what good looks like. Allow six to eight weeks from brief to launch.

Timeline

Week 1: goal, metric, budget frame
Weeks 2–3: casting and vetting
Week 4: brief, contracts, rights
Weeks 5–6: production and approval
Week 7: launch and amplification
Week 8: analysis and next wave

Timeline — campaign sequence

Splitting the budget

As orientation: the largest share goes to creator fees, a relevant share to production and rights, and some must remain for amplification. A campaign without paid budget gives away its best assets after 48 hours.

Related service

Influencer marketing for brands in DACH

ViralBP plans and runs influencer campaigns for brands in the DACH region: creator casting against performance criteria, briefing, contracts and usage rights, ad disclosure, production, approval, launch and reporting. We work with micro and macro creators, ambassador programmes and paid amplification via whitelisting.

Plan a creator campaign Influencer Marketing →

FAQ

How fast can a campaign start?

Three to four weeks with an existing brief and flexible casting. Six to eight weeks is realistic when rights, approvals and product quality are handled properly.

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