Fix creative fatigue
In short
Creative fatigue means the audience has seen the ad and stopped reacting. You spot it in rising frequency, falling click rate and rising cost at unchanged targeting. The fix is new creative with a new angle, not a new colour scheme.
Reading the symptoms
- Frequency up, CTR down
- CPM stable, CPA up
- New audiences perform briefly, then level
- Best assets older than four to six weeks
What helps
- A new angle, not a new cut
- Test hook variants in series
- Change creators, not just copy
- Plan supply instead of reacting
Related service
UGC videos for TikTok, Reels and Shorts
UGC videos are creator-shot assets that look organic and work as ads. ViralBP develops hooks and angles, casts creators, manages production and delivers ad-ready cuts including subtitles and format versions.
FAQ
How many new creatives per month?
It depends on spend, audience size and lifespan. The creative demand calculator on this site estimates it from your numbers.
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