How to build a campaign that wants to be filmed
In short
An action gets filmed when it is legible without explanation, provokes a reaction and fits a vertical frame. Then comes planning: without defined camera positions, all that remains of the day is a blurry phone clip.
Five properties
- Legible without text
- Reaction visible in frame
- Fits 9:16
- Recognisable in three seconds
- Has a time window
Capture plan
- Wide for context
- Detail for craft
- Reaction for credibility
- Vertical for social
- Backup device and storage plan
Related service
Guerilla marketing
Guerilla marketing earns attention through the idea, not the media budget. ViralBP develops concepts and executes them: street actions, ambient placements, wildposting, moment marketing and stunts built to be filmed and shared.
FAQ
How fast must the edit be ready?
Within 24 to 48 hours. After that the action loses its recency advantage in feeds.
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