Guerilla marketing: 12 campaign mechanics that actually work
In short
Guerilla campaigns follow recurring mechanics. Twelve carry most actions: ambient, brand hijack, moment marketing, wildposting, sticker series, community stunt, seeding stunt, fake artefact, inversion, exaggeration, scarcity and relocation. Each has a typical risk.
Selection
- Ambient: the place is the message
- Brand hijack: redirect existing attention
- Moment marketing: react within hours
- Wildposting: repetition creates presence
- Community stunt: the audience takes part
- Inversion: break the expectation deliberately
Selection criteria
- Does the mechanic fit the brand's stance
- Is it permittable at the chosen site
- Does filmable material result
- Is there an amplification path
Related service
Guerilla marketing
Guerilla marketing earns attention through the idea, not the media budget. ViralBP develops concepts and executes them: street actions, ambient placements, wildposting, moment marketing and stunts built to be filmed and shared.
FAQ
Which mechanic is cheapest?
Wildposting and sticker series are cheap on materials but need repetition and legal review. Moment marketing needs no materials but demands speed.
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