Guerilla marketing ideas you can actually run
In short
Good guerilla ideas come from a mechanic, not from brainstorming. Six mechanics carry most campaigns: ambient, brand hijack, moment marketing, wildposting, community stunt and seeding stunt. Each has a typical effort and a typical risk.
Six mechanics
- Ambient: the place carries the message
- Brand hijack: redirect existing attention
- Moment marketing: react to a live event
- Wildposting: repetition in dense districts
- Community stunt: the audience takes part
- Seeding stunt: the action exists for the footage
From idea to campaign
- Pick a mechanic that fits the brand
- Check site and timing
- Clarify the permit situation
- Write the capture plan
- Define amplification
Related service
Guerilla marketing
Guerilla marketing earns attention through the idea, not the media budget. ViralBP develops concepts and executes them: street actions, ambient placements, wildposting, moment marketing and stunts built to be filmed and shared.
FAQ
Is guerilla cheaper than classic advertising?
Production is often cheaper, concepting is more demanding. The advantage is the ratio of attention to media budget, not a flat low price.
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