Whitelisting & Spark Ads explained
In short
With whitelisting the brand runs ads through the creator's profile. The post keeps its sender and existing engagement, which usually improves performance. It requires the creator's authorisation and a contract covering duration, channels and audiences.
Why it often performs better
- The sender is a person, not a brand
- Existing comments act as proof
- The format is native, not adapted
What goes wrong
- Authorisation expires mid-campaign
- Comments go unmanaged
- No contract on audiences and territories
Related service
Influencer marketing for brands in DACH
ViralBP plans and runs influencer campaigns for brands in the DACH region: creator casting against performance criteria, briefing, contracts and usage rights, ad disclosure, production, approval, launch and reporting. We work with micro and macro creators, ambassador programmes and paid amplification via whitelisting.
FAQ
Do you need usage rights for this?
Authorisation and usage rights are two different things. Ads from the creator profile need authorisation; brand ads using the same material additionally need usage rights.
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